Top 5 Social Apps in Madagascar Q2 2022: A Unified Platform Analysis

In Q2 2022, the top social apps in Madagascar exhibited diverse performance trends, according to data from Sensor Tower. Here's a closer look at the weekly downloads, revenue, and active users for the leading apps on a unified platform.

Facebook Lite from Meta Platforms, Inc. showed a steady increase in weekly active users, peaking at around 196K by the end of June. Downloads fluctuated, with a high of roughly 16.3K in mid-April and a low of about 9K in mid-May. Revenue remained stable, averaging around $120 per week with slight variations.

TikTok from TikTok Pte. Ltd. experienced consistent revenue, averaging around $1.2K to $1.5K weekly. Downloads saw some fluctuation, peaking at approximately 6K in mid-April and dipping to around 4.3K by mid-June. Active users steadily increased, reaching nearly 73K by the end of the quarter.

Instagram maintained a stable revenue of about $1 weekly. Downloads varied, with a high of around 4.9K in late April and a low of approximately 3.3K at the end of May. Active users showed a gradual increase, reaching close to 139K by the end of June.

X observed a steady number of downloads, with a peak of roughly 1.8K in early May. Active users remained relatively stable, fluctuating around 41K to 43K throughout the quarter.

NGL: ask me anything from NGL App, a newcomer, saw a significant increase in downloads in mid-June, reaching about 6.3K. Revenue peaked at $222 in mid-June but dropped to $59 by the end of the month. Active users followed a similar trend, peaking at nearly 5K in mid-June and then decreasing to around 3.5K.

For more detailed insights and trends, visit Sensor Tower.